What is Generative Engine Optimization?
A practical definition of GEO, its limits and how it complements search.
Updated 13 Jul 2026 · Dmytro Vorobiov · 5 min readResource hub
Practical AI visibility guidance with explicit limits.
Definitions, measurement protocols, technical checklists and industry guides. No translated competitor articles, hidden claims or quantity-first publishing.
Fundamentals
How AI systems choose and cite sources
A careful model of retrieval, synthesis and source presentation.
Updated 13 Jul 2026 · Dmytro Vorobiov · 4 min readComparisons
GEO vs SEO vs AEO: what actually differs
A decision-focused comparison without declaring traditional search obsolete.
Updated 13 Jul 2026 · Dmytro Vorobiov · 4 min readMeasurement
Mentions vs citations vs AI referrals
The three signals teams most often mix up.
Updated 13 Jul 2026 · Dmytro Vorobiov · 4 min readHow to measure traffic from AI tools
A first-party analytics setup for ChatGPT, Perplexity, Copilot and other observable referrers.
Updated 13 Jul 2026 · Dmytro Vorobiov · 4 min readWhy crawler activity is not human traffic
A clean separation of bots, fetchers, users and conversions.
Updated 13 Jul 2026 · Dmytro Vorobiov · 3 min readTechnical
Technical AI discoverability checklist
A launch checklist for access, semantics, metadata and machine-readable files.
Updated 13 Jul 2026 · Dmytro Vorobiov · 3 min readSchema markup for entity and service clarity
How to use structured data without inventing products, reviews or ratings.
Updated 13 Jul 2026 · Dmytro Vorobiov · 3 min readWhat llms.txt can and cannot do
A plain-language boundary for an experimental publisher signal.
Updated 13 Jul 2026 · Dmytro Vorobiov · 3 min readGuides
How to evaluate a GEO agency
Questions that expose evidence quality, measurement discipline and risky guarantees.
Updated 13 Jul 2026 · Dmytro Vorobiov · 3 min readGEO pricing and scope guide
What changes the cost of an audit, pilot and ongoing program.
Updated 13 Jul 2026 · Dmytro Vorobiov · 3 min readDIY AI visibility baseline
A small repeatable baseline a marketing team can run without a platform.
Updated 13 Jul 2026 · Dmytro Vorobiov · 3 min readIndustries
GEO for local service businesses
Entity, location, proof and attribution priorities for service-area brands.
Updated 13 Jul 2026 · Dmytro Vorobiov · 3 min readGEO for B2B SaaS
Commercial comparison and product-entity priorities for complex software offers.
Updated 13 Jul 2026 · Dmytro Vorobiov · 3 min readGEO for professional services
How experts become understandable and verifiable without manufactured authority.
Updated 13 Jul 2026 · Dmytro Vorobiov · 3 min readResearch
AI search visibility: a measurement framework
A transparent framework for quarterly benchmarks and controlled testing.
Updated 13 Jul 2026 · Dmytro Vorobiov · 3 min read