Service
Crawler hits, human visits from AI tools and leads influenced by AI are different events and must be reported separately.
Fit
Best for teams with server, analytics or CRM access that need defensible first- and last-touch attribution.
Not a fit if consent, data retention and ownership rules cannot be agreed.
Attribution remains probabilistic when platforms remove referrers or users switch devices.
Recommendations stay specific, actionable and connected to the business question agreed at the start.
No. It improves source eligibility and measurement; third-party answer systems remain variable.
Yes. Deliverables are designed to plug into existing technical, content and analytics workflows.
Reporting follows the outcomes agreed for the project, from relevant brand visibility to qualified visits and enquiries.
Start with evidence
We will confirm inputs, exclusions, timing and the evidence standard before work begins.
