Case Study:
Real Estate Investment Platform (US)
About the Client
A fast-growing real estate investment platform helping clients purchase and manage residential properties across multiple U.S. states.
The company had a modern website with strong branding and SEO, but struggled with AI discoverability — ChatGPT and Perplexity rarely cited the platform even for branded or highly relevant investment queries.
The company had a modern website with strong branding and SEO, but struggled with AI discoverability — ChatGPT and Perplexity rarely cited the platform even for branded or highly relevant investment queries.
Objective
To make the platform understandable and recommendable by AI models, ensuring that its listings, investment guides, and expertise sections become visible in generative search results.
What Was Done
- Comprehensive GEO Audit
- Analyzed all service pages, blog posts, and structured data for AI readability.
- Identified inconsistencies in property schema, location markup, and FAQ depth.
- Analyzed all service pages, blog posts, and structured data for AI readability.
- Structured Data Overhaul
- Implemented
Organization,RealEstateAgent,FAQPage, andBlogPostingschemas. - Added rich structured data for property types, financing methods, and investment models.
- Implemented
- AI-Optimized Content Layer
- Rewrote key paragraphs for AI clarity (simplified nested phrases, clarified offers).
- Added contextual definitions (“creative financing”, “wholesale deals”, “LLC setup”) for LLM comprehension.
- Created micro-FAQ blocks under each main service page.
- Rewrote key paragraphs for AI clarity (simplified nested phrases, clarified offers).
- Technical Adjustments
- Updated sitemap.xml and robots.txt with AI-crawler allowances (
Google-Extended,PerplexityBot). - Introduced meta-description tags optimized for factual extraction.
- Updated sitemap.xml and robots.txt with AI-crawler allowances (
- Off-Site Mentions & Validation
- Published two expert posts on Medium and LinkedIn about “AI visibility in real estate tech”.
- Built 10+ contextual citations connecting the brand name with “AI-ready investment platform”.
- Published two expert posts on Medium and LinkedIn about “AI visibility in real estate tech”.
The website started appearing in 8 Perplexity answers and 2 ChatGPT citations for queries like
“AI-powered real estate platforms USA” and “how to invest with creative financing online.”
“AI-powered real estate platforms USA” and “how to invest with creative financing online.”
AI Visibility Score grew from 11% → 58%.
Average dwell time increased by +32%, signaling improved engagement from organic visitors.
Two inbound B2B partnership requests were received via the contact form, both referencing AI visibility.
