Case Study:
Prime Cleaning California
About the Client
Prime Cleaning California is a cleaning company providing residential, office, and commercial cleaning services across California.
The business already had a WordPress website with basic SEO and localized service pages.
The main issue: zero visibility in AI search (ChatGPT, Perplexity, Gemini) and low organic conversion despite decent content.
The business already had a WordPress website with basic SEO and localized service pages.
The main issue: zero visibility in AI search (ChatGPT, Perplexity, Gemini) and low organic conversion despite decent content.
Objective
Enhance AI visibility and make the website citable in generative AI results — without changing the site’s structure.
Goal: within 30 days, prepare the website so that AI platforms can understand its services and recommend it to users.
Goal: within 30 days, prepare the website so that AI platforms can understand its services and recommend it to users.
What Was Done
- Full GEO Audit
- Reviewed site structure, sitemap.xml, robots.txt, titles, and descriptions.
- Identified missing data about locales and services.
- Reviewed site structure, sitemap.xml, robots.txt, titles, and descriptions.
- Structured Data Implementation (Schema.org)
- Added
Organization,LocalBusiness,Service,FAQPage, andReviewschemas. - Each service (home cleaning, office cleaning, move-in/move-out cleaning) received a dedicated
Service Schemablock with description and geographicArea.
- Added
- AI-Adapted Content Optimization
- Updated key pages for better “AI readability” with clear, factual English.
- Refined CTAs and offers; added meta tags for AI crawlers.
- Updated key pages for better “AI readability” with clear, factual English.
- Technical Optimization
- Updated robots.txt with
Allow: /forGoogle-Extended,PerplexityBot,AnthropicAI. - Fixed sitemap.xml errors and added missing URLs.
- Updated robots.txt with
- Off-Site Actions
- Created company profiles on Clutch and DesignRush.
- Published a short press release: “Prime Cleaning CA improves online visibility through GEO optimization.”
- Created company profiles on Clutch and DesignRush.
The site appeared in 5 Perplexity AI answers and 1 ChatGPT citation for queries like:
“home cleaning services in California” and “move-out cleaning companies near me.”
“home cleaning services in California” and “move-out cleaning companies near me.”
AI Visibility Score increased from 8% → 46%.
Organic CTR grew by +27% due to better snippets and FAQ schema.
Website leads increased by +19%.
