Be the source in
AI answers
Get quoted by ChatGPT, Gemini, and Copilot instead of just ranking on Google
What is GEO Optimization?
GEO (Generative Engine Optimization) is the process of making your website quotable for AI assistants like ChatGPT, Google Gemini, and Microsoft Copilot.
Unlike traditional SEO that competes for ranking positions, GEO puts your brand directly inside AI-generated answers where customers make decisions.
Unlike traditional SEO that competes for ranking positions, GEO puts your brand directly inside AI-generated answers where customers make decisions.
SEO gets you clicks. GEO gets you chosen
That means more visibility in AI-delivered answers, more trust from customers, and ultimately more leads for your business. Not just ranked. Quoted and linked by AI
AI Presence at Decision Time
GEO empowers performance-focused marketing teams to secure their presence at the very moment AI platforms are deciding on an answer
In practical terms, when an AI assistant or generative search tool chooses a single answer for a user's query, GEO increases the chances that the content selected is from your brand
In practical terms, when an AI assistant or generative search tool chooses a single answer for a user's query, GEO increases the chances that the content selected is from your brand
How We Achieve This
We achieve this by delivering quote-ready content blocks and adding structured schema markup to your pages, making it safe and easy for AI models to cite your website
We start with a free audit of your key pages, and you only pay once we implement changes you approve if we find nothing worth changing, you owe nothing
In short, GEO ensures your brand becomes the trusted source that AI answers pull from
We start with a free audit of your key pages, and you only pay once we implement changes you approve if we find nothing worth changing, you owe nothing
In short, GEO ensures your brand becomes the trusted source that AI answers pull from
For each page we optimize, we make sure it has:
- A clear author byline
- An up-to-date timestamp
- A structure optimized for safe citation by AI systems
Real edits. No decks
The Search Landscape is Changing
The way people search for information is changing rapidly
Instead of seeing a list of many results, users are increasingly presented with a single AI-generated answer on one screen
This means that if an AI assistant selects an answer to a question, only one source gets the spotlight
Instead of seeing a list of many results, users are increasingly presented with a single AI-generated answer on one screen
This means that if an AI assistant selects an answer to a question, only one source gets the spotlight
The One-Screen Race
GEO matters now because it increases the likelihood that when an AI picks an answer, it picks you
In a search landscape that's shrinking to one screen, where there's often only one winner, GEO gives you a chance to show up when it counts
It helps you compete to win that
one-screen race
In a search landscape that's shrinking to one screen, where there's often only one winner, GEO gives you a chance to show up when it counts
It helps you compete to win that
one-screen race
Safety
Factual and technical safety ensuring nothing we add can mislead users or trigger AI content filters, and that the content is easy for AI to parse
Clarity
Every statement we include is straightforward and unambiguous, so an AI can understand and quote it accurately
Agility
We quickly adapt content to new AI algorithms, ensuring your brand always stays visible
Results We Focus On
We track the metrics that connect GEO optimization to your business outcomes. One key metric is how often your brand gets cited by AI in its answers, we monitor these AI citations and expect that number to rise
We also look at your paid advertising 'waste': if GEO is working, you should be able to rely less on pay-per-click ads for the same queries, saving you money by cutting unnecessary ad spend
We also look at your paid advertising 'waste': if GEO is working, you should be able to rely less on pay-per-click ads for the same queries, saving you money by cutting unnecessary ad spend
Content Velocity
How quickly you can produce or refresh content that AIs find relevant
Asset Reuse
How effectively you're reusing existing content assets across channels
